New name. Same mission.

JPMA Cares is now the Baby Safety Foundation and more focused than ever on creating better outcomes for infants and toddlers by reducing preventable injuries and deaths.

Collaborate

We collaborate with national & international organizations dedicated to promoting the health & safety of babies and young children, helping to amplify their missions.

Captivate

We are dedicated to providing captivating and informative baby safety information, as well as critically needed education for families with babies and young children.

Contribute

Your contribution will help support the vital work of the Baby Safety Foundation. Together, we can provide families in need with donations of time, talent, and product, making a real difference in the lives of babies and young children.

The Numbers you need to know

$960,435

Amount Raised Since Inception

65,295

Products Donated Since Inception

$2,347,218

Value of Products Donated Since Inception

$179,238

In Grants Distributed Since Inception

Latest News

Baby Safety Alliance Urges “Stop. Look. Lock.” This Summer

May 29, 2026

During warmer months, create a simple, life-saving habit

Baby Safety Foundation Marks National Injury Prevention Day with Free Resource for New Parents

November 18, 2025

Baby Safety 101 delivers expert-backed guidance to prevent the most common baby injuries

Baby Safety Foundation Awards More Than $113,000 in Microgrants, Opens 2026 Applications

October 7, 2025

Nonprofits can apply for up to $5,000 in funding; deadline Oct. 24

Be Updated, Receive Our Emails

Baby Safety Foundation is a 501 (c)(3) charitable organization that supports the broader baby and children’s products industry. Baby Safety Foundation is the philanthropic arm of the Baby Safety Alliance and aims to create better outcomes for infants and toddlers by reducing preventable injuries and deaths and providing families in need with donations of time, talent, and product.

Baby Safety Foundation is a 501 (C)(3) | EIN: 87-0858073

Baby Safety Foundation is professionally managed by Association Headquarters Inc., a charter accredited association management company.

Find Baby Safety Foundation on Social Media

Form 990 - 2021 Form 990 - 2022 Form 990 - 2023 Form 990 - 2024

— CONTACT US

PHONE: (856) 638-0420

EMAIL: info@babysafetyfoundation.org

ADDRESS: 1120 Route 73 | Suite 200

Mount Laurel, New Jersey 08054

Charity Navigator Four-Star award badge, blue and white, 2025.

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