JPMA Cares Honors Torine Creppy, Impacts Children in Need

June 6, 2023

MT. LAUREL, N.J., June 6, 2023 — JPMA Cares, a foundation committed to improving the long-term outcomes of babies and young children, presented its third annual Impact Award to Torine Creppy, president of Safe Kids Worldwide. For more than two decades, Creppy has led efforts to ensure families have access to the right products and injury prevention information regardless of income, education, or other factors.

“Torine and her team at Safe Kids Worldwide work tirelessly to prevent childhood injuries, and JPMA Cares values the positive impact they’re making,” said Executive Director of JPMA Cares and JPMA Lisa Trofe. “Torine is a shining example of advocacy in action, and her work benefits one of the world’s most vulnerable populations—babies and young children.”


Creppy was honored at JPMA Cares’ Benefit for Babies in Washington, D.C. last month. Event sponsors included AmazonSafe Kids WorldwideBreathable BabyAssociation Headquarters, and ASTM International.


Proceeds from JPMA Cares fundraising initiatives like the Benefit are used to advance the foundation’s mission.


“As JPMA Cares secures the right resources, we partner with like-minded charities to distribute them to people and places in high need,” said Trofe. “At less than two years old, our foundation has already positively impacted more than 10,000 babies and young children. JPMA Cares extends our industry’s purpose of supporting infants, young children, and their caregivers with safe products. We plan to keep the momentum going.”


To further the impact of JPMA Cares, the foundation partnered with lead donors AmazonChiccoDelta Children’s Products, and Regal Lager to fund and facilitate a microgrant initiative this year. From a field of 50+ applicants, JPMA Cares awarded six microgrants of $5,000 each to Mission SleepEveryMom ChicagoGreater D.C. Diaper BankOkeechobee Healthy Start CoalitionBoston Children’s Hospital, and HarborCOV.


“From recognizing partners like Torine Creppy at Safe Kids Worldwide to raising funds at the Benefit to distributing funds through our new microgrant program, JPMA Cares is championing the long-term success of babies and young children,” said Trofe. “We invite those who care about having a positive impact on babies to join us.”


Learn more and get involved at jpmacares.org.


Media Contact:
Jardan Paige Brown
Juvenile Products Manufacturers Association – JPMA

jbrown@jpma.org

502-319-0675

October 7, 2025
Nonprofits can apply for up to $5,000 in funding; deadline Oct. 24
September 10, 2025
MT. LAUREL, N.J., September 7, 2025 – The Baby Safety Alliance (formerly JPMA), in partnership with the Baby Safety Foundation (formerly JPMA Cares), has been recognized as a Power of Associations Silver Award recipient by the American Society of Association Executives (ASAE) for successful Safe Sleep Campaign. The American Academy of Pediatrics (AAP) reports approximately 3,500 babies die each year in the U.S. from sleep-related causes, with underserved communities impacted disproportionately. In many cases, these deaths are preventable, which is why educating parents on safe sleep practices has long been a priority for the Alliance. As the voice of safety and quality in the baby and children’s products industry, the Baby Safety Alliance developed the Safe Sleep Campaign alongside mission-driven stakeholders and dedicated members to amplify life-saving sleep guidance among diverse communities and make a meaningful difference for these families. The Campaign reached millions of caregivers through digital, social, print, and media strategies, garnering: 3.7M+ video impressions via The Newborn Channel across nationwide hospital maternity wards 1.39M video impressions online 525K+ video impressions and 375K+ views via paid social 20K printed resources distributed via partners and events 6 minute educational feature on “Good Things Utah” “We champion giving all babies a safer start,” said Lisa Trofe, Executive Director of the Baby Safety Alliance and the Baby Safety Foundation. “The Safe Sleep Campaign is one of many ways we are reaching more markets, impacting more families, and saving more lives every day. On behalf of our members and partners, we’re honored to be recognized by ASAE for our commitment in advancing baby safety.” “Congratulations to the Baby Safety Alliance for exemplifying the impact associations have on the industries and professions they represent, and on society at large,” said ASAE President and CEO Michelle Mason, FASAE, CAE. “It’s always so incredibly satisfying to see associations going above and beyond their everyday mission to change the world. We’re very proud to spotlight this award-winning initiative.” To learn more about the Baby Safety Alliance’s safe sleep tips, visit Baby Safety University Sleep Center . Media Contact: Michelle Hayes mhayes@babysafetyalliance.org (850) 865-7622 About the Baby Safety Alliance The Baby Safety Alliance is the trusted voice for baby and children's product safety across North America. Formerly known as JPMA, the Alliance advances safety through advocacy, education, product testing, and philanthropy. Its Verification Program independently tests thousands of products annually across 30+ categories to ensure they meet the highest safety, performance, and functionality standards. The Alliance also offers free guidance for parents and caregivers through Baby Safety University and supports families through the Baby Safety Foundation , a 501(c)(3) charity. About the Baby Safety Foundation The Baby Safety Foundation is the philanthropic arm of the Baby Safety Alliance. Founded in 2021, our 501(c)(3) charitable organization aims to create better outcomes for infants and toddlers by reducing preventable injuries and deaths and providing families in need with donations of time, talent, and product. About The Power of Associations Awards ASAE’s Power of Associations Awards recognize the association community’s economic and societal contributions locally, nationally and globally. ASAE will celebrate The Power of Associations Award recipients during its annual Summit Awards Dinner on September 25, 2025, at the National Building Museum in Washington, DC.
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