Country’s Top Injury and Violence Prevention Advocates Join Forces

November 18, 2022

FOR IMMEDIATE RELEASE


New York, N.Y., Nov. 18, 2022 - While attention is being focused on new COVID variants and increasing numbers of children battling RSV, some healthcare providers and community advocates across the country are working to expose two other elements of concern: injuries and violence. They are the number one killer and cause of hospitalization of people 1 to 44 years old and many of them are preventable with the use of safety practices, products, and the implementation of strong legislative policies. That is why JPMA Cares and the country’s top injury and violence prevention organizations are joining forces Friday, November 18, 2022, for the third annual National Injury Prevention Day.


The Injury Free Coalition for Kids, Safe Kids Worldwide, Safe States Alliance, the American Trauma Society, the American Academy of Pediatrics, Be SMART — a program of Everytown for Gun Safety Support Fund, The Society for Advancement of Violence and Injury Research, the Trauma Center Association of America, JPMA Cares, and I’m Safe will be among those working to raise awareness about the need for change and to provide communities the tools to make it happen.


“It takes all of us to make a difference,” Barbara Barlow, MD, Professor of Surgery in Epidemiology at Columbia University and Founder of the Injury Free Coalition for Kids said. “Working together gives us a strong voice and we are working to bring in the voices of others.”


The day will begin with a one-hour webinar at 10:00 am EST, where Christopher Jones, PharmD, DrPH, MPH, the CDC’s Acting Director for the National Center for Injury Prevention and Control (NCIPC) and a US Public Health Service Captain will join the country’s top injury and violence prevention organizations to sound the alarm about the need for prevention. At 1:00 p.m. (EST), the public is invited to join everyone and take part in a live national conversation about the country’s top injury and violence concerns during a one-hour twitter chat using the hashtag #BeInjuryFree. Throughout the day, a number of cities will focus on injury prevention within their own communities. To learn more about National Injury Prevention Day activities go to https://injuryfree.org/nationalinjurypreventionday/2022.


JPMA Cares and generous members of the Juvenile Products Manufacturers Association have provided over 4,300 vital safety products, including home safety kits, window locks, play yards, and car seats, to trauma centers across the country. Thank you to the following JPMA member companies who contributed:


KidCo

Delta Children’s Products

Cardinal Gates

Regal Lager

Munchkin

Mommy’s Helper

MAM

Prince Lionheart

Evenflo

Britax

Chicco

Joovy

Graco

Baby Jogger

BabyBjorn

Bugaboo

Bubblebum

Safety 1st


In addition, JPMA Cares and local partners are sponsoring two community car seat checkup events in Maryland and the District of Columbia. Local parents and caregivers will work with trained and certified Child Passenger Safety Technicians to ensure that their car seats are correctly used according to car seat and vehicle instructions. A limited number of replacement car seats will also be available, through the generosity of JPMA members.


“National Injury Prevention Day will have a tangible impact on the lives of babies and young children all over the country by giving families the tools to keep their children safe,” said Lisa Trofe, Executive Director of JPMA and JPMA Cares. “Our partnership with the Injury Free Coalition for Kids is extremely meaningful to the work we are doing as a foundation and across the industry.”


About JPMA Cares
JPMA Cares contributes to the long-term success of babies and young children by reducing barriers to healthy development, ensuring fundamental needs are met, and promoting a safe and nurturing environment for them to learn and grow. JPMA Cares is a 501(c)(3) charitable organization, founded by JPMA (the Juvenile Products Manufacturers Association) and supported by the broader baby and children’s products industry. Learn more at 
www.jpmacares.org.

For more information about JPMA Cares and National Injury Prevention Day please contact Jamie Levins, at JPMA Cares at 706-372-9505 or jlevins@jpma.org or E. Lenita Johnson at the Injury Free Coalition for Kids at 816-651-7777 or Estelljohnson@sbcglobal.net.

October 7, 2025
Nonprofits can apply for up to $5,000 in funding; deadline Oct. 24
September 10, 2025
MT. LAUREL, N.J., September 7, 2025 – The Baby Safety Alliance (formerly JPMA), in partnership with the Baby Safety Foundation (formerly JPMA Cares), has been recognized as a Power of Associations Silver Award recipient by the American Society of Association Executives (ASAE) for successful Safe Sleep Campaign. The American Academy of Pediatrics (AAP) reports approximately 3,500 babies die each year in the U.S. from sleep-related causes, with underserved communities impacted disproportionately. In many cases, these deaths are preventable, which is why educating parents on safe sleep practices has long been a priority for the Alliance. As the voice of safety and quality in the baby and children’s products industry, the Baby Safety Alliance developed the Safe Sleep Campaign alongside mission-driven stakeholders and dedicated members to amplify life-saving sleep guidance among diverse communities and make a meaningful difference for these families. The Campaign reached millions of caregivers through digital, social, print, and media strategies, garnering: 3.7M+ video impressions via The Newborn Channel across nationwide hospital maternity wards 1.39M video impressions online 525K+ video impressions and 375K+ views via paid social 20K printed resources distributed via partners and events 6 minute educational feature on “Good Things Utah” “We champion giving all babies a safer start,” said Lisa Trofe, Executive Director of the Baby Safety Alliance and the Baby Safety Foundation. “The Safe Sleep Campaign is one of many ways we are reaching more markets, impacting more families, and saving more lives every day. On behalf of our members and partners, we’re honored to be recognized by ASAE for our commitment in advancing baby safety.” “Congratulations to the Baby Safety Alliance for exemplifying the impact associations have on the industries and professions they represent, and on society at large,” said ASAE President and CEO Michelle Mason, FASAE, CAE. “It’s always so incredibly satisfying to see associations going above and beyond their everyday mission to change the world. We’re very proud to spotlight this award-winning initiative.” To learn more about the Baby Safety Alliance’s safe sleep tips, visit Baby Safety University Sleep Center . Media Contact: Michelle Hayes mhayes@babysafetyalliance.org (850) 865-7622 About the Baby Safety Alliance The Baby Safety Alliance is the trusted voice for baby and children's product safety across North America. Formerly known as JPMA, the Alliance advances safety through advocacy, education, product testing, and philanthropy. Its Verification Program independently tests thousands of products annually across 30+ categories to ensure they meet the highest safety, performance, and functionality standards. The Alliance also offers free guidance for parents and caregivers through Baby Safety University and supports families through the Baby Safety Foundation , a 501(c)(3) charity. About the Baby Safety Foundation The Baby Safety Foundation is the philanthropic arm of the Baby Safety Alliance. Founded in 2021, our 501(c)(3) charitable organization aims to create better outcomes for infants and toddlers by reducing preventable injuries and deaths and providing families in need with donations of time, talent, and product. About The Power of Associations Awards ASAE’s Power of Associations Awards recognize the association community’s economic and societal contributions locally, nationally and globally. ASAE will celebrate The Power of Associations Award recipients during its annual Summit Awards Dinner on September 25, 2025, at the National Building Museum in Washington, DC.
September 2, 2025
Baby Safety Alliance launches new campaign and free Baby Safety Guide during September’s Baby Safety Month
More Posts