JPMA Cares Announces Founding Board of Directors

December 19, 2021

Experienced board leads the way to ensuring the long-term success of babies and young children


FOR IMMEDIATE RELEASE


MOUNT LAUREL, NJ, December 9, 2021 – Today, JPMA Cares, an industry-based charitable foundation that helps ensure babies and young children thrive, announced its founding Board of Directors.

JPMA Cares contributes to the long-term success of babies and young children by reducing barriers to healthy development, ensuring fundamental needs are met, and promoting a safe and nurturing environment for them to learn and grow. JPMA Cares is a 501(c)(3) charitable organization, founded by JPMA and supported by the broader baby and children’s products industry.


“This group of talented industry leaders and professionals makes me confident in our ability to fulfill our mission to serve the needs of babies and young children in need,” said Jennifer Mitchell, JPMA chairman of the board and the founding chair of JPMA Cares. “These inspiring change-makers are dedicated to improving the lives of children and they have the foresight, experience and passion to see it through. I can’t wait to see what we accomplish as we continue to build upon our mission-inspired programs in 2022.”


The JPMA Cares founding board of directors includes the following members:


Jennifer Mitchell, JPMA chairman of the board and board chair of JPMA Cares
Rob Conley, Managing Partner, Strolee Carts, LLC
Mark Fellin, Head of Product Trust and Regulatory Compliance WW, Amazon.com
Steve Marton, Co-Founder & Partner, VisioCap, LLC
Rick Schaub, Executive Vice President, Sales, Dorel Juvenile Group
Jason Somerville, Founder and Managing Partner, Providium Group and Global Wired Advisors
Kelly Voelker, CEO & Founder, KVA – Communications Made Simple
Luanne Whiting-Lager, Co-founder, Regal+Lager, Inc.


JPMA Cares focuses on several important programs that uniquely support its mission, including the inaugural Benefit for Babies, which takes place this evening.

JPMA Cares Benefit for Babies. On Dec. 9, 2021, JPMA Cares will host its first fundraising event, the JPMA Cares Benefit for Babies. The Benefit for Babies will include the opportunity for supporters to host their own, concurrent party anywhere in the country. The event will also include the much-anticipated JPMA Innovation Awards announcement, an annual awards ceremony that recognizes the top innovation in baby and children’s products. Programming will be live-streamed to all party locations, large or small.


National Injury Prevention Day. On November 18, 2021, the Injury Free Coalition for Kids hosted its annual National lnjury Prevention Day to raise awareness of preventable injuries and how to take steps to keep children safe. JPMA Cares supported this effort by providing more than $200,000 worth of requested baby and safety products to local sites based in trauma centers throughout the United States.


Partnership with the UN Foundation’s Shot@Life Program. Shot@Life is a grassroots advocacy campaign of the United Nations Foundation that champions global childhood immunization. Too many families still lack access to simple, proven tools or information that can keep their children safe. The UN Foundation and JPMA Cares are partnering to develop a new initiative that will engage consumers and companies to raise funds for programs that protect the health of babies around the world.


To learn more about JPMA Cares visit https://jpmacares.org


About JPMA Cares
JPMA Cares contributes to the long-term success of babies and young children by reducing barriers to healthy development, ensuring fundamental needs are met, and promoting a safe and nurturing environment for them to learn and grow. JPMA Cares is a 501(c)(3) charitable organization, founded by JPMA (the Juvenile Products Manufacturers Association) and supported by the broader baby and children’s products industry. Learn more at https://jpmacares.org.

Baby Safety Alliance (formerly JPMA) Receives 2025 Power of Associations Silver Award for Safe Sleep Campaign

September 10, 2025
MT. LAUREL, N.J., September 7, 2025 – The Baby Safety Alliance (formerly JPMA), in partnership with the Baby Safety Foundation (formerly JPMA Cares), has been recognized as a Power of Associations Silver Award recipient by the American Society of Association Executives (ASAE) for successful Safe Sleep Campaign. The American Academy of Pediatrics (AAP) reports approximately 3,500 babies die each year in the U.S. from sleep-related causes, with underserved communities impacted disproportionately. In many cases, these deaths are preventable, which is why educating parents on safe sleep practices has long been a priority for the Alliance. As the voice of safety and quality in the baby and children’s products industry, the Baby Safety Alliance developed the Safe Sleep Campaign alongside mission-driven stakeholders and dedicated members to amplify life-saving sleep guidance among diverse communities and make a meaningful difference for these families. The Campaign reached millions of caregivers through digital, social, print, and media strategies, garnering: 3.7M+ video impressions via The Newborn Channel across nationwide hospital maternity wards 1.39M video impressions online 525K+ video impressions and 375K+ views via paid social 20K printed resources distributed via partners and events 6 minute educational feature on “Good Things Utah” “We champion giving all babies a safer start,” said Lisa Trofe, Executive Director of the Baby Safety Alliance and the Baby Safety Foundation. “The Safe Sleep Campaign is one of many ways we are reaching more markets, impacting more families, and saving more lives every day. On behalf of our members and partners, we’re honored to be recognized by ASAE for our commitment in advancing baby safety.” “Congratulations to the Baby Safety Alliance for exemplifying the impact associations have on the industries and professions they represent, and on society at large,” said ASAE President and CEO Michelle Mason, FASAE, CAE. “It’s always so incredibly satisfying to see associations going above and beyond their everyday mission to change the world. We’re very proud to spotlight this award-winning initiative.” To learn more about the Baby Safety Alliance’s safe sleep tips, visit Baby Safety University Sleep Center . Media Contact: Michelle Hayes mhayes@babysafetyalliance.org (850) 865-7622 About the Baby Safety Alliance The Baby Safety Alliance is the trusted voice for baby and children's product safety across North America. Formerly known as JPMA, the Alliance advances safety through advocacy, education, product testing, and philanthropy. Its Verification Program independently tests thousands of products annually across 30+ categories to ensure they meet the highest safety, performance, and functionality standards. The Alliance also offers free guidance for parents and caregivers through Baby Safety University and supports families through the Baby Safety Foundation , a 501(c)(3) charity. About the Baby Safety Foundation The Baby Safety Foundation is the philanthropic arm of the Baby Safety Alliance. Founded in 2021, our 501(c)(3) charitable organization aims to create better outcomes for infants and toddlers by reducing preventable injuries and deaths and providing families in need with donations of time, talent, and product. About The Power of Associations Awards ASAE’s Power of Associations Awards recognize the association community’s economic and societal contributions locally, nationally and globally. ASAE will celebrate The Power of Associations Award recipients during its annual Summit Awards Dinner on September 25, 2025, at the National Building Museum in Washington, DC.

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Cribs for Kids, Baby Safety Foundation, & Safe Kids Worldwide Announce the Safe Sleep Building Blocks Grant Recipients

July 23, 2025
PITTSBURGH, PA, UNITED STATES, July 18, 2025 / EINPresswire.com / -- Cribs for Kids , in partnership with Baby Safety Foundation (Formerly JPMA Cares) and Safe Kids Worldwide , is proud to announce the 40 recipients of the Safe Sleep Building Blocks Grant Program. This nationwide initiative, made possible through a generous grant from Baby Safety Foundation, provides essential infant safe sleep products, education, and community outreach support to organizations dedicated to reducing sleep-related infant deaths. “We are thrilled to support these 40 outstanding organizations as they work to educate families and provide critical safe sleep resources,” said Judy Bannon, Chief Executive Officer of Cribs for Kids. “Through this grant program, we are strengthening safe sleep initiatives in communities that need it most.” Each of the 40 awarded organizations will receive: 20 Safe Sleep Survival Kits, each containing a Cribette play yard, a Cribette sheet, a Snoozzzette wearable blanket, a Sleep Baby Safe & Snug board book, a pacifier, and safe sleep education materials. They will also receive a variety of Community Outreach Support materials, such as a Cribs for Kids Education Package (50 brochures, 50 door hangers, 25 fliers, five posters, and two Safe Sleep Sammi/Sasha Toy Kits), and a Safe Sleep Building Blocks electronic badge for awarded organizations’ websites and marketing materials The selected recipients of the Safe Sleep Building Blocks Grant Program are: Angels Protection, Inc., Aldan, PA Arvada Fire, Arvada, CO BLACK Wellness & Prosperity Center, Fresno, CA Bourbon County Health Department, Paris, KY Bundles of Joy Baby Essentials, Summerville, SC Child Care Resource Network, Buffalo, NY CKF Addiction Treatment, Inc., Salina, KS Crawford County Health & Human Services, Prairie du Chien, WI Cuddles & Coo Diaper Pantry, Lexington, KY Dent County Health Center, Salem, MO Derrick Stone Safe Sleep, Knoxville, TN East Jefferson General Hospital, Metairie, LA Emergency Health Services Federation, New Cumberland, PA Erie Family Center, Erie, PA Essentia Health & Safe Kids NE Minnesota, Duluth, MN Georgia Kinship Project Inc., Warner Robins, GA Harrisonburg Fire Department, Harrisonburg, VA HOPE Network for Single Mothers, Menomonee Falls, WI Infant Loss Resources, St. Louis, MO K-State Research & Extension Sedgwick County, Wichita, KS Medina Regional Hospital, Hondo, TX Mental Health Resources, Inc., Clovis, NM Okeechobee Healthy Start Coalition, Okeechobee, FL Ouachita County Medical Center, Camden, AR Safe Kids Athens, Athens, GA Safe Kids Central Georgia, Macon, GA Safe Kids Colorado Springs, Colorado Springs, CO Safe Kids Grand Forks, East Grand Forks, MN Safe Kids Granville County, Oxford, NC Safe Kids MS led by Children’s of Mississippi, Jackson, MS Safe Kids Oakland County, Southfield, MI Safe Kids Oconto County, Oconto, WI Safe Kids Randolph County, Asheboro, NC Safe Kids Southern NJ, Camden, NJ St. Luke Community Healthcare, Ronan, MT Summit County Health Department, Park City, UT The Alli and Aiden Foundation, Matthews, NC USD 368 Paola Parents as Teachers Consortium, Paola, KS Wind River Family and Community Health Care, Riverton, WY Zion Tabernacle Food Pantry, Ozone Park, NY “The Baby Safety Foundation is proud to support Cribs for Kids and these dedicated recipient organizations through this grant program," said Lisa Trofe, Executive Director of the Foundation. "By expanding access to safe sleep education and essential products, we’re working together to help ensure every family—regardless of circumstances—has the resources they need to keep their babies safe.” Cribs for Kids, Baby Safety Foundation, and Safe Kids Worldwide congratulate these organizations and commend them for their dedication to ensuring all babies have a safe place to sleep. By equipping these groups with essential resources, we are collectively working toward a future where every family has access to life-saving safe sleep education and products. ### About Baby Safety Foundation Baby Safety Foundation (formerly JPMA Cares) is the philanthropic arm of the Baby Safety Alliance (formerly Juvenile Products Manufacturers Association (JPMA)) and the broader baby and children’s products industry. As a 501(c)(3) charitable organization, Baby Safety Foundation aims to create better outcomes for infants and toddlers by reducing preventable injuries and deaths and providing families in need with donations of time, talent, and product. Baby Safety Foundation Media Contact Kali Peterson Director of Marketing and Communications Baby Safety Foundation kpeterson@babysafetyalliance.org (321) 297-4583 www.babysafetyfoundation.org About Safe Kids Worldwide Safe Kids Worldwide is a nonprofit organization working to reduce unintentional injuries to children ages 0-19 and build sustainable systems that support injury prevention. Safe Kids works with strategic partners and an extensive network of more than 400 coalitions in the U.S. to reduce traffic injuries, drownings, sleep-related deaths, falls, burns, poisonings, and more. We achieve this work through a public health approach that includes research, interventions to educate and raise awareness, safety device distribution and advocacy at the federal, state, and local levels. Safe Kids also supports a worldwide alliance of like-minded organizations in more than 20 countries. Since 1988, Safe Kids and its partners have contributed to a more than 60 percent reduction in the rate of fatal childhood unintentional injury in the U.S. Learn more at safekids.org. Safe Kids Worldwide Media Contact Gary Karton Content Advisor Safe Kids Worldwide gkarton@safekids.org (202) 604-5350 www.safekids.org About Cribs for Kids Cribs for Kids® is a national non-profit organization dedicated to reducing the risk of infant injury and death from suffocation and SIDS in unsafe sleep environments. Since 1998, Cribs for Kids® has been making an impact on reducing the rate of infant sleep-related deaths by providing safe sleep education to the public, free community-based programming, and distributing portable cribs and other safe sleep product to families in need. Cribs for Kids operates through a network of partner organizations who replicate our programs and distribute safe sleep product in their communities. Cribs for Kids Media Contact Andrea Wilson Cribs for Kids info@cribsforkids.org Visit us on social media: LinkedIn Bluesky Instagram Facebook YouTube Other 
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