JPMA is now the Baby Safety Alliance

June 24, 2025

Organization will continue to champion safer products for babies and peace of mind for parents

MT. LAUREL, N.J., JUNE 24, 2025 – The Juvenile Products Manufacturers Association (JPMA) is proud to announce that it is now the Baby Safety Alliance.


“For more than 60 years, JPMA has worked to advance the safety of products used to care for babies and young children. Now, we’re moving our mission of baby safety to the forefront by bringing it into our organization’s name,” said Lisa Trofe, who serves as the executive director of the Baby Safety Alliance. “While JPMA has long been inclusive of members and partners beyond manufacturers, we also believe ‘Alliance’ better describes our collaborative efforts across manufacturers, retailers, parents, partners, and more to advance baby safety. We are thrilled about our new chapter and invite all those who are passionate about advancing baby safety to join us.”


Members of the Baby Safety Alliance represent 95 percent of the prenatal to preschool products sold in North America, making the Alliance the trusted voice of safety and quality for baby and children’s products.


“At the Baby Safety Alliance, we advance baby safety with efforts across four strategic pillars: advocacy, product safety, education, and philanthropy,” said Trofe.


The Alliance’s advocacy work includes legislative and regulatory involvement to ensure products are safe, accessible, and affordable. A prime example of this is the organization’s recent work lobbying for tariff exemptions to keep products that are critical for the care of babies and young children accessible and affordable for American families.


The organization also facilitates the Baby Safety Alliance Verification Program. This program–formerly JPMA’s Certification Program–tests more than 3,200 products across 30+ categories to ensure products meet the highest standards for safety, performance, and functionality.


“When you see a seal indicating that a product has been Verified by the Baby Safety Alliance, you can rest assured that the product has been tested to meet the highest federal, state, and voluntary safety standards set for its product category,” said Trofe. “Products Verified by the Baby Safety Alliance are tested annually to the most recent standards for even more assurance. These products can be trusted to help care for the precious little ones in your life.”


The Alliance’s education initiatives include providing free expert-approved baby safety guidance to parents and caregivers through Baby Safety University. The Baby Safety Alliance helps expecting and new parents choose and use baby and children’s products while keeping safety top of mind. Safety tips for sleeping, transporting, feeding, playing, bathing, diapering, monitoring, protecting, and more can be found on Baby Safety University. 


The Baby Safety Alliance also focuses on philanthropy through the Baby Safety Foundation, a 501(c)(3) charity. Founded in 2021 as JPMA Cares, the Baby Safety Foundation aims to create better outcomes for infants and toddlers by reducing preventable injuries and deaths and providing families in need with donations of time, talent, and product.


“This is an exciting time for the Baby Safety Alliance. Our name and brand have changed to put the focus on what truly matters to us—baby safety. We are evolving and growing, while staying rooted in our mission to champion safer products for babies and peace of mind for parents,” said Trofe.


For more information, visit BabySafetyAlliance.org or follow us on social media at Baby Safety Alliance. 


About the Baby Safety Alliance

The Baby Safety Alliance is the voice of safety and quality for baby and children's products. We advance baby safety with efforts across four strategic pillars: advocacy, product safety, education, and philanthropy. The Alliance’s advocacy work includes legislative and regulatory involvement to ensure products are safe, accessible, and affordable. Our product safety efforts include the facilitation of the Baby Safety Alliance Verification Program. Products Verified by the Baby Safety Alliance can be trusted because they have been tested to the highest standards for safety, performance, and functionality. The Alliance’s education initiatives include providing free expert-approved baby safety guidance to parents and caregivers through Baby Safety University. Our philanthropic work is accomplished through the Baby Safety Foundation, a 501(c)(3) charity. Established in 1962 as the Juvenile Products Manufacturers Association (JPMA), we have spent more than 60 years advancing the safety of products used to care for babies and young children. Now as the Baby Safety Alliance, we continue to champion safer products for babies and peace of mind for parents.


Media Contact:
Michelle Hayes

Baby Safety Alliance

mhayes@babysafetyalliance.org

(850) 865-7622

Cribs for Kids, Baby Safety Foundation, & Safe Kids Worldwide Announce the Safe Sleep Building Blocks Grant Recipients

July 23, 2025
PITTSBURGH, PA, UNITED STATES, July 18, 2025 / EINPresswire.com / -- Cribs for Kids , in partnership with Baby Safety Foundation (Formerly JPMA Cares) and Safe Kids Worldwide , is proud to announce the 40 recipients of the Safe Sleep Building Blocks Grant Program. This nationwide initiative, made possible through a generous grant from Baby Safety Foundation, provides essential infant safe sleep products, education, and community outreach support to organizations dedicated to reducing sleep-related infant deaths. “We are thrilled to support these 40 outstanding organizations as they work to educate families and provide critical safe sleep resources,” said Judy Bannon, Chief Executive Officer of Cribs for Kids. “Through this grant program, we are strengthening safe sleep initiatives in communities that need it most.” Each of the 40 awarded organizations will receive: 20 Safe Sleep Survival Kits, each containing a Cribette play yard, a Cribette sheet, a Snoozzzette wearable blanket, a Sleep Baby Safe & Snug board book, a pacifier, and safe sleep education materials. They will also receive a variety of Community Outreach Support materials, such as a Cribs for Kids Education Package (50 brochures, 50 door hangers, 25 fliers, five posters, and two Safe Sleep Sammi/Sasha Toy Kits), and a Safe Sleep Building Blocks electronic badge for awarded organizations’ websites and marketing materials The selected recipients of the Safe Sleep Building Blocks Grant Program are: Angels Protection, Inc., Aldan, PA Arvada Fire, Arvada, CO BLACK Wellness & Prosperity Center, Fresno, CA Bourbon County Health Department, Paris, KY Bundles of Joy Baby Essentials, Summerville, SC Child Care Resource Network, Buffalo, NY CKF Addiction Treatment, Inc., Salina, KS Crawford County Health & Human Services, Prairie du Chien, WI Cuddles & Coo Diaper Pantry, Lexington, KY Dent County Health Center, Salem, MO Derrick Stone Safe Sleep, Knoxville, TN East Jefferson General Hospital, Metairie, LA Emergency Health Services Federation, New Cumberland, PA Erie Family Center, Erie, PA Essentia Health & Safe Kids NE Minnesota, Duluth, MN Georgia Kinship Project Inc., Warner Robins, GA Harrisonburg Fire Department, Harrisonburg, VA HOPE Network for Single Mothers, Menomonee Falls, WI Infant Loss Resources, St. Louis, MO K-State Research & Extension Sedgwick County, Wichita, KS Medina Regional Hospital, Hondo, TX Mental Health Resources, Inc., Clovis, NM Okeechobee Healthy Start Coalition, Okeechobee, FL Ouachita County Medical Center, Camden, AR Safe Kids Athens, Athens, GA Safe Kids Central Georgia, Macon, GA Safe Kids Colorado Springs, Colorado Springs, CO Safe Kids Grand Forks, East Grand Forks, MN Safe Kids Granville County, Oxford, NC Safe Kids MS led by Children’s of Mississippi, Jackson, MS Safe Kids Oakland County, Southfield, MI Safe Kids Oconto County, Oconto, WI Safe Kids Randolph County, Asheboro, NC Safe Kids Southern NJ, Camden, NJ St. Luke Community Healthcare, Ronan, MT Summit County Health Department, Park City, UT The Alli and Aiden Foundation, Matthews, NC USD 368 Paola Parents as Teachers Consortium, Paola, KS Wind River Family and Community Health Care, Riverton, WY Zion Tabernacle Food Pantry, Ozone Park, NY “The Baby Safety Foundation is proud to support Cribs for Kids and these dedicated recipient organizations through this grant program," said Lisa Trofe, Executive Director of the Foundation. "By expanding access to safe sleep education and essential products, we’re working together to help ensure every family—regardless of circumstances—has the resources they need to keep their babies safe.” Cribs for Kids, Baby Safety Foundation, and Safe Kids Worldwide congratulate these organizations and commend them for their dedication to ensuring all babies have a safe place to sleep. By equipping these groups with essential resources, we are collectively working toward a future where every family has access to life-saving safe sleep education and products. ### About Baby Safety Foundation Baby Safety Foundation (formerly JPMA Cares) is the philanthropic arm of the Baby Safety Alliance (formerly Juvenile Products Manufacturers Association (JPMA)) and the broader baby and children’s products industry. As a 501(c)(3) charitable organization, Baby Safety Foundation aims to create better outcomes for infants and toddlers by reducing preventable injuries and deaths and providing families in need with donations of time, talent, and product. Baby Safety Foundation Media Contact Kali Peterson Director of Marketing and Communications Baby Safety Foundation kpeterson@babysafetyalliance.org (321) 297-4583 www.babysafetyfoundation.org About Safe Kids Worldwide Safe Kids Worldwide is a nonprofit organization working to reduce unintentional injuries to children ages 0-19 and build sustainable systems that support injury prevention. Safe Kids works with strategic partners and an extensive network of more than 400 coalitions in the U.S. to reduce traffic injuries, drownings, sleep-related deaths, falls, burns, poisonings, and more. We achieve this work through a public health approach that includes research, interventions to educate and raise awareness, safety device distribution and advocacy at the federal, state, and local levels. Safe Kids also supports a worldwide alliance of like-minded organizations in more than 20 countries. Since 1988, Safe Kids and its partners have contributed to a more than 60 percent reduction in the rate of fatal childhood unintentional injury in the U.S. Learn more at safekids.org. Safe Kids Worldwide Media Contact Gary Karton Content Advisor Safe Kids Worldwide gkarton@safekids.org (202) 604-5350 www.safekids.org About Cribs for Kids Cribs for Kids® is a national non-profit organization dedicated to reducing the risk of infant injury and death from suffocation and SIDS in unsafe sleep environments. Since 1998, Cribs for Kids® has been making an impact on reducing the rate of infant sleep-related deaths by providing safe sleep education to the public, free community-based programming, and distributing portable cribs and other safe sleep product to families in need. Cribs for Kids operates through a network of partner organizations who replicate our programs and distribute safe sleep product in their communities. Cribs for Kids Media Contact Andrea Wilson Cribs for Kids info@cribsforkids.org Visit us on social media: LinkedIn Bluesky Instagram Facebook YouTube Other 

JPMA Cares Announces New Officers and Directors

May 30, 2025
MT. LAUREL, N.J., MAY 30, 2025 — JPMA Cares, a charitable organization founded by the Juvenile Products Manufacturers Association (JPMA) and supported by the broader baby and children’s products industry, is pleased to announce its newly elected Board of Directors. The JPMA Cares Board of Directors provides strategic guidance to the foundation, which aims to create better outcomes for infants and toddlers by reducing preventable injuries and deaths and providing families in need with donations of time, talent, and product. The newly elected officer, who will serve a three-year term, is as follows: Sarah Shell, Vice Chair, Geddy’s Mom The newly elected directors, who will each serve a three-year term, are as follows: Brett Horn, Charlie’s House Shenoah Miller, Amazon Ron Sidman, Evolutionary Success Continuing officers and directors are as follows: Rick Schaub, Chair, Retired Jason Somerville, Treasurer, GW Partners Emily Alexander, Safety Advocate Torine Creppy, Safe Kids Worldwide William MacMillan, Retired Bardia Sergent, Greenberg Traurig, LLP Joe Shamie, Delta Children Kelly Voelker, Kelly Voelker & Associates Robert Waller, Association Headquarters Luanne Whiting-Lager, Regal+Lager Chuck Wilke, Meridian Capital “As we navigate a year of shifting landscapes, the strength and foresight of our board of directors have never been more essential,” said Lisa Trofe, executive director of JPMA and JPMA Cares. “The board’s leadership and unwavering commitment to the safety and well-being of babies and young children ensure that we continue advancing our mission to protect our most vulnerable citizens. With the board’s guidance, we are not only meeting this moment, but building the capacity to do even more for babies.” To learn more about JPMA Cares, visit jpmacares.org . About JPMA Cares JPMA Cares is the philanthropic arm of the Juvenile Products Manufacturers Association (JPMA) and the broader baby and children's products industry. As a 501(c)(3) charitable organization, JPMA Cares aims to create better outcomes for infants and toddlers by reducing preventable injuries and deaths and providing families in need with donations of time, talent, and product. Media Contact: Kali Peterson JPMA Cares kpeterson@jpma.org

Safety Advocates Join Together on National Heatstroke Prevention Day to Prevent Hot Car Tragedies

May 1, 2025
An average of 37 children die each year, and all hot car tragedies are preventable MOUNT LAUREL, N.J., May 1, 2025 – As part of a collaborative effort to raise awareness about preventing hot car tragedies, representatives from JPMA Cares, Safe Kids Worldwide (SKW), and Kids and Car Safety are joining local health professionals, first responders, and safety advocates at the Mitchell Learning Academy in Jacksonville, Florida to share proven strategies and tips for parents, caregivers, and bystanders. Since 1990, at least 1,125 children have died from heatstroke while unattended in vehicles, including one preventable tragedy so far this year. On average, 37 children die each year–that’s one child every nine days. “Our goal is to make sure that heatstroke doesn’t claim the life of another child,” said Torine Creppy, president of SKW. “As temperatures rise and schedules change, there’s a real danger that we may see more tragedies this year. Losing one child is one too many, so we’re working with partners to preventing children from dying in hot cars by using every tool necessary, including awareness, education, technology, and advocacy.” Technologies to prevent hot car deaths are already available, and more continue to develop. Many vehicles have systems that remind the driver to check the back seat under certain conditions. Others have more advanced systems that sense the presence of a child or other vulnerable occupants. Several car seat brands have sensor systems that are paired with the driver’s smartphone to provide warnings when a child is unintentionally left behind. “Because children are precious and behavior is difficult to change, car seat and vehicle makers are voluntarily adding sensing and reminder features,” said Director of Child Passenger Safety for the Juvenile Products Manufacturers Association Joe Colella. “These technologies help prevent hot car tragedies. However, even with advancing technology, I recommend that parents always practice ‘Stop, Look, Lock.’ At each destination, check your back seat and lock the doors before walking away.” Parents, caregivers, and bystanders are encouraged to help reduce the number of hot car deaths by taking the following steps: ● Look before you lock, and never leave a young child alone in a car, not even for a minute. ● Lock your doors, and keep your keys and key fobs out of the reach of children. Ask your neighbors to do the same. ● Create reminders by putting something in the back of your car that you’ll need at your final destination, such as a phone, briefcase, or purse. ● Arrange for your childcare provider to contact you right away if your child hasn’t arrived as scheduled. ● If you see a child alone in a car, take action. Call 911. Emergency personnel are trained to respond to these situations. One call could save a life. For more information, please visit jpmacares.org/car-seat-safety-tips , safekids.org/heatstroke , and kidsandcars.org . Contact: Kali Peterson JPMA Cares kpeterson@jpma.org
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