JPMA Receives 2022 ASAE Power of Associations Silver Award for JPMA Cares

September 29, 2022

MT. LAUREL, N.J., Sept. 30, 2022 — The Juvenile Products Manufacturers Association (JPMA) earned a Power of Associations Silver Award from the American Society of Association Executives (ASAE) for its successful JPMA Cares initiative.


Founded in 2021 by JPMA, JPMA Cares is a charitable organization that contributes to the long-term success of babies and young children by reducing barriers to healthy development, ensuring fundamental needs are met, and promoting a safe and nurturing environment to learn and grow.


The organization works to improve outcomes for all children and is intentional about meeting the needs of babies and young children. For some, the need is products or education, but for others, fundamental needs like housing, food and basic medical care are not being met. As JPMA Cares secures the right resources, the organization partners with like-minded charities to distribute these resources to people and places in high need. JPMA Cares has partnered with the Injury Free Coalition for Kids on its annual National Injury Prevention Day; Cradles to Crayons; Family Promise; and the United Nations Foundation to name a few.


“Congratulations to JPMA and JPMA Cares for exemplifying the impact associations have on the industries and professions they represent, and on society at large,” said ASAE President and CEO Michelle Mason, FASAE, CAE. “It’s always so incredibly satisfying to see associations going above and beyond their everyday mission to change the world. We’re very proud to spotlight this award-winning initiative.”


“On behalf of our Board of Directors, staff, donors and volunteers, we appreciate this recognition of JPMA Cares from the American Society of Association Executives,” said Executive Director of JPMA and JPMA Cares Lisa Trofe. “JPMA members represent 95 percent of the baby and children’s products industry in North America, and we are dedicated to advancing the health and safety of babies and young children. JPMA Cares believes that thriving babies make for a better world.”

JPMA Cares will host its second annual Benefit for Babies on Thursday, December 1, 2022 from 6:30-9:30 p.m. ET at SPIN New York 54, 7 East 54th Street, New York, NY 10022. The event is open to anyone interested in advancing long-term outcomes for babies and children in need. Participants will enjoy networking, food, drinks, music, a silent auction and the opportunity to play ping pong in a unique and vibrant setting. Tickets can be purchased by visiting https://jpmacares.app.neoncrm.com/np/clients/jpmacares/eventRegistration.jsp?event=4&.


For additional ways to get involved with JPMA Cares, please visit jpmacares.org.


About JPMA Cares
JPMA Cares contributes to the long-term success of babies and young children by reducing barriers to healthy development, ensuring fundamental needs are met, and promoting a safe and nurturing environment for them to learn and grow. JPMA Cares is a 501(c)(3) charitable organization, founded by JPMA (the Juvenile Products Manufacturers Association) and supported by the broader baby and children’s products industry. Learn more at
 https://jpmacares.org.


About The Power of Associations Awards
ASAE’s Power of Associations Awards recognize the associations’ economic and societal contributions locally, nationally and globally. The Power of Associations Awards reward outstanding initiatives in five categories: Industry/Professional Advancement, Community Support and Engagement, Global Development, Diversity and Inclusion and Advocacy. ASAE will celebrate The Power of Associations Award winners during its annual Summit Awards Dinner on September 29, 2022, at the National Building Museum in Washington, D.C.


Media Contact
Jaime Levins
Director of Marketing & Communications
Juvenile Products Manufacturers Association – JPMA

jlevins@jpma.org

October 7, 2025
Nonprofits can apply for up to $5,000 in funding; deadline Oct. 24
September 10, 2025
MT. LAUREL, N.J., September 7, 2025 – The Baby Safety Alliance (formerly JPMA), in partnership with the Baby Safety Foundation (formerly JPMA Cares), has been recognized as a Power of Associations Silver Award recipient by the American Society of Association Executives (ASAE) for successful Safe Sleep Campaign. The American Academy of Pediatrics (AAP) reports approximately 3,500 babies die each year in the U.S. from sleep-related causes, with underserved communities impacted disproportionately. In many cases, these deaths are preventable, which is why educating parents on safe sleep practices has long been a priority for the Alliance. As the voice of safety and quality in the baby and children’s products industry, the Baby Safety Alliance developed the Safe Sleep Campaign alongside mission-driven stakeholders and dedicated members to amplify life-saving sleep guidance among diverse communities and make a meaningful difference for these families. The Campaign reached millions of caregivers through digital, social, print, and media strategies, garnering: 3.7M+ video impressions via The Newborn Channel across nationwide hospital maternity wards 1.39M video impressions online 525K+ video impressions and 375K+ views via paid social 20K printed resources distributed via partners and events 6 minute educational feature on “Good Things Utah” “We champion giving all babies a safer start,” said Lisa Trofe, Executive Director of the Baby Safety Alliance and the Baby Safety Foundation. “The Safe Sleep Campaign is one of many ways we are reaching more markets, impacting more families, and saving more lives every day. On behalf of our members and partners, we’re honored to be recognized by ASAE for our commitment in advancing baby safety.” “Congratulations to the Baby Safety Alliance for exemplifying the impact associations have on the industries and professions they represent, and on society at large,” said ASAE President and CEO Michelle Mason, FASAE, CAE. “It’s always so incredibly satisfying to see associations going above and beyond their everyday mission to change the world. We’re very proud to spotlight this award-winning initiative.” To learn more about the Baby Safety Alliance’s safe sleep tips, visit Baby Safety University Sleep Center . Media Contact: Michelle Hayes mhayes@babysafetyalliance.org (850) 865-7622 About the Baby Safety Alliance The Baby Safety Alliance is the trusted voice for baby and children's product safety across North America. Formerly known as JPMA, the Alliance advances safety through advocacy, education, product testing, and philanthropy. Its Verification Program independently tests thousands of products annually across 30+ categories to ensure they meet the highest safety, performance, and functionality standards. The Alliance also offers free guidance for parents and caregivers through Baby Safety University and supports families through the Baby Safety Foundation , a 501(c)(3) charity. About the Baby Safety Foundation The Baby Safety Foundation is the philanthropic arm of the Baby Safety Alliance. Founded in 2021, our 501(c)(3) charitable organization aims to create better outcomes for infants and toddlers by reducing preventable injuries and deaths and providing families in need with donations of time, talent, and product. About The Power of Associations Awards ASAE’s Power of Associations Awards recognize the association community’s economic and societal contributions locally, nationally and globally. ASAE will celebrate The Power of Associations Award recipients during its annual Summit Awards Dinner on September 25, 2025, at the National Building Museum in Washington, DC.
September 2, 2025
Baby Safety Alliance launches new campaign and free Baby Safety Guide during September’s Baby Safety Month
More Posts