JPMA Cares Provides Home Safety Kids to Give Families a Safe Start in their New Homes

May 18, 2022

MOUNT LAUREL, N.J., May 18, 2022 – JPMA Cares, an industry charity founded by the Juvenile Products Manufacturers Association (JPMA) to benefit babies and young children in need, recently hosted a service activity in which volunteers packed home safety kits with products donated by member companies and then donated them to Family Promise. Each kit contained products from Safety 1st and KidCo, including a tools-free kitchen safety set, a tools-free bathroom safety set, a TV/furniture safety strap, a refrigerator door lock and foam corner bumpers.


Dorel Juvenile Group, parent company of the Safety 1st brand, donated 15,000 items to help families baby-proof their homes, and KidCo donated an additional 500 products. The value of the donated products totaled $214,455, and the home safety kits will benefit approximately 3,000 families through Family Promise Affiliates in Shenandoah and Roanoke, Virginia. In addition, JPMA Cares volunteers created “Welcome Home” cards for the families receiving the home safety kits.


The mission of Family Promise is to help families experiencing homelessness and low-income families achieve sustainable independence through a community-based response.


“Family Promise focuses on housing security for families, which is a key driver of successful long-term outcomes for babies and young children,” said Executive Director of JPMA and JPMA Cares Kelly Mariotti. “Likewise, JPMA Cares is focused on the long-term success of babies and young children by reducing barriers to healthy development, ensuring fundamental needs are met, and promoting a safe and nurturing environment for them to learn and grow. The missions of our organizations are compatible, and I’m thankful to the product donors and volunteers who made this service activity possible.”

During the JPMA Cares service activity, Family Promise CEO Claas Ehlers spoke to the volunteers. “The impact of homelessness on children is well-researched: 47 percent suffer from anxiety, depression or withdrawal; 42 percent drop out of school at least once; they are eight to nine times more likely to repeat grades; they are seven times more likely to attempt suicide; and they are three times more likely to be placed in special education programs. While these numbers are bleak, they motivate us to keep moving forward because Family Promise believes every child deserves a home. With partners like JPMA Cares, we can make our vision a reality.”


Ehlers went on to say, “Family Promise is most grateful to JPMA Cares for its support of our Virginia Affiliates. We are appreciative of the team’s hard work in creating home safety kits that will go a long way for our families to ultimately improve the future of their children.” The home safety kits will go to families moving into permanent homes from shelters and to families working to remain stably housed and avoid an eviction or foreclosure. The kits will help provide a safe environment for families with young children.


JPMA Cares is bringing the juvenile products community together to improve long-term outcomes for babies and young children. In addition to its partnership with Family Promise, JPMA Cares will host a car seat check in Washington, D.C. on September 24, 2022 and provide essential items to families across the country in celebration of National Injury Prevention Day on November 18, 2022. JPMA Cares will also host its annual Benefit for Babies on December 1, 2022 in New York City.


For more information on JPMA Cares, visit https://jpmacares.org.

For more information on Family Promise, visit https://familypromise.org.


About JPMA Cares
JPMA Cares contributes to the long-term success of babies and young children by reducing barriers to healthy development, ensuring fundamental needs are met, and promoting a safe and nurturing environment for them to learn and grow. JPMA Cares is a 501(c)(3) charitable organization, founded by JPMA (the Juvenile Products Manufacturers Association) and supported by the broader baby and children’s products industry. Learn more at
https://jpmacares.org.


About Family Promise
Family Promise envisions a nation in which every family has a home, a livelihood, and the chance to build a better future. What began as a local initiative in Summit, N.J. has become a national movement with volunteers in 200+ communities across the country. Family Promise delivers innovative solutions for family homelessness including prevention, shelter and stabilization services. We have served more than one million family members since our founding more than 30 years ago, and we aspire to change the future for one million children by 2030 through our community-based programs. Learn more at 
www.FamilyPromise.org.


Contacts:
Jaime Levins
Director of Marketing & Communications
Juvenile Products Manufacturers Association – JPMA

jlevins@jpma.org


Kacie Ricciotti
Media Relations Specialist
Family Promise

kricciotti@familypromise.org

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October 7, 2025
Nonprofits can apply for up to $5,000 in funding; deadline Oct. 24
September 10, 2025
MT. LAUREL, N.J., September 7, 2025 – The Baby Safety Alliance (formerly JPMA), in partnership with the Baby Safety Foundation (formerly JPMA Cares), has been recognized as a Power of Associations Silver Award recipient by the American Society of Association Executives (ASAE) for successful Safe Sleep Campaign. The American Academy of Pediatrics (AAP) reports approximately 3,500 babies die each year in the U.S. from sleep-related causes, with underserved communities impacted disproportionately. In many cases, these deaths are preventable, which is why educating parents on safe sleep practices has long been a priority for the Alliance. As the voice of safety and quality in the baby and children’s products industry, the Baby Safety Alliance developed the Safe Sleep Campaign alongside mission-driven stakeholders and dedicated members to amplify life-saving sleep guidance among diverse communities and make a meaningful difference for these families. The Campaign reached millions of caregivers through digital, social, print, and media strategies, garnering: 3.7M+ video impressions via The Newborn Channel across nationwide hospital maternity wards 1.39M video impressions online 525K+ video impressions and 375K+ views via paid social 20K printed resources distributed via partners and events 6 minute educational feature on “Good Things Utah” “We champion giving all babies a safer start,” said Lisa Trofe, Executive Director of the Baby Safety Alliance and the Baby Safety Foundation. “The Safe Sleep Campaign is one of many ways we are reaching more markets, impacting more families, and saving more lives every day. On behalf of our members and partners, we’re honored to be recognized by ASAE for our commitment in advancing baby safety.” “Congratulations to the Baby Safety Alliance for exemplifying the impact associations have on the industries and professions they represent, and on society at large,” said ASAE President and CEO Michelle Mason, FASAE, CAE. “It’s always so incredibly satisfying to see associations going above and beyond their everyday mission to change the world. We’re very proud to spotlight this award-winning initiative.” To learn more about the Baby Safety Alliance’s safe sleep tips, visit Baby Safety University Sleep Center . Media Contact: Michelle Hayes mhayes@babysafetyalliance.org (850) 865-7622 About the Baby Safety Alliance The Baby Safety Alliance is the trusted voice for baby and children's product safety across North America. Formerly known as JPMA, the Alliance advances safety through advocacy, education, product testing, and philanthropy. Its Verification Program independently tests thousands of products annually across 30+ categories to ensure they meet the highest safety, performance, and functionality standards. The Alliance also offers free guidance for parents and caregivers through Baby Safety University and supports families through the Baby Safety Foundation , a 501(c)(3) charity. About the Baby Safety Foundation The Baby Safety Foundation is the philanthropic arm of the Baby Safety Alliance. Founded in 2021, our 501(c)(3) charitable organization aims to create better outcomes for infants and toddlers by reducing preventable injuries and deaths and providing families in need with donations of time, talent, and product. About The Power of Associations Awards ASAE’s Power of Associations Awards recognize the association community’s economic and societal contributions locally, nationally and globally. ASAE will celebrate The Power of Associations Award recipients during its annual Summit Awards Dinner on September 25, 2025, at the National Building Museum in Washington, DC.
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