JPMA Cares Provides Home Safety Kids to Give Families a Safe Start in their New Homes

May 18, 2022

MOUNT LAUREL, N.J., May 18, 2022 – JPMA Cares, an industry charity founded by the Juvenile Products Manufacturers Association (JPMA) to benefit babies and young children in need, recently hosted a service activity in which volunteers packed home safety kits with products donated by member companies and then donated them to Family Promise. Each kit contained products from Safety 1st and KidCo, including a tools-free kitchen safety set, a tools-free bathroom safety set, a TV/furniture safety strap, a refrigerator door lock and foam corner bumpers.


Dorel Juvenile Group, parent company of the Safety 1st brand, donated 15,000 items to help families baby-proof their homes, and KidCo donated an additional 500 products. The value of the donated products totaled $214,455, and the home safety kits will benefit approximately 3,000 families through Family Promise Affiliates in Shenandoah and Roanoke, Virginia. In addition, JPMA Cares volunteers created “Welcome Home” cards for the families receiving the home safety kits.


The mission of Family Promise is to help families experiencing homelessness and low-income families achieve sustainable independence through a community-based response.


“Family Promise focuses on housing security for families, which is a key driver of successful long-term outcomes for babies and young children,” said Executive Director of JPMA and JPMA Cares Kelly Mariotti. “Likewise, JPMA Cares is focused on the long-term success of babies and young children by reducing barriers to healthy development, ensuring fundamental needs are met, and promoting a safe and nurturing environment for them to learn and grow. The missions of our organizations are compatible, and I’m thankful to the product donors and volunteers who made this service activity possible.”

During the JPMA Cares service activity, Family Promise CEO Claas Ehlers spoke to the volunteers. “The impact of homelessness on children is well-researched: 47 percent suffer from anxiety, depression or withdrawal; 42 percent drop out of school at least once; they are eight to nine times more likely to repeat grades; they are seven times more likely to attempt suicide; and they are three times more likely to be placed in special education programs. While these numbers are bleak, they motivate us to keep moving forward because Family Promise believes every child deserves a home. With partners like JPMA Cares, we can make our vision a reality.”


Ehlers went on to say, “Family Promise is most grateful to JPMA Cares for its support of our Virginia Affiliates. We are appreciative of the team’s hard work in creating home safety kits that will go a long way for our families to ultimately improve the future of their children.” The home safety kits will go to families moving into permanent homes from shelters and to families working to remain stably housed and avoid an eviction or foreclosure. The kits will help provide a safe environment for families with young children.


JPMA Cares is bringing the juvenile products community together to improve long-term outcomes for babies and young children. In addition to its partnership with Family Promise, JPMA Cares will host a car seat check in Washington, D.C. on September 24, 2022 and provide essential items to families across the country in celebration of National Injury Prevention Day on November 18, 2022. JPMA Cares will also host its annual Benefit for Babies on December 1, 2022 in New York City.


For more information on JPMA Cares, visit https://jpmacares.org.

For more information on Family Promise, visit https://familypromise.org.


About JPMA Cares
JPMA Cares contributes to the long-term success of babies and young children by reducing barriers to healthy development, ensuring fundamental needs are met, and promoting a safe and nurturing environment for them to learn and grow. JPMA Cares is a 501(c)(3) charitable organization, founded by JPMA (the Juvenile Products Manufacturers Association) and supported by the broader baby and children’s products industry. Learn more at https://jpmacares.org.


About Family Promise
Family Promise envisions a nation in which every family has a home, a livelihood, and the chance to build a better future. What began as a local initiative in Summit, N.J. has become a national movement with volunteers in 200+ communities across the country. Family Promise delivers innovative solutions for family homelessness including prevention, shelter and stabilization services. We have served more than one million family members since our founding more than 30 years ago, and we aspire to change the future for one million children by 2030 through our community-based programs. Learn more at www.FamilyPromise.org.


Contacts:
Jaime Levins
Director of Marketing & Communications
Juvenile Products Manufacturers Association – JPMA
jlevins@jpma.org


Kacie Ricciotti
Media Relations Specialist
Family Promise
kricciotti@familypromise.org

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JPMA is now the Baby Safety Alliance

June 24, 2025
Organization will continue to champion safer products for babies and peace of mind for parents

JPMA Cares Announces New Officers and Directors

May 30, 2025
MT. LAUREL, N.J., MAY 30, 2025 — JPMA Cares, a charitable organization founded by the Juvenile Products Manufacturers Association (JPMA) and supported by the broader baby and children’s products industry, is pleased to announce its newly elected Board of Directors. The JPMA Cares Board of Directors provides strategic guidance to the foundation, which aims to create better outcomes for infants and toddlers by reducing preventable injuries and deaths and providing families in need with donations of time, talent, and product. The newly elected officer, who will serve a three-year term, is as follows: Sarah Shell, Vice Chair, Geddy’s Mom The newly elected directors, who will each serve a three-year term, are as follows: Brett Horn, Charlie’s House Shenoah Miller, Amazon Ron Sidman, Evolutionary Success Continuing officers and directors are as follows: Rick Schaub, Chair, Retired Jason Somerville, Treasurer, GW Partners Emily Alexander, Safety Advocate Torine Creppy, Safe Kids Worldwide William MacMillan, Retired Bardia Sergent, Greenberg Traurig, LLP Joe Shamie, Delta Children Kelly Voelker, Kelly Voelker & Associates Robert Waller, Association Headquarters Luanne Whiting-Lager, Regal+Lager Chuck Wilke, Meridian Capital “As we navigate a year of shifting landscapes, the strength and foresight of our board of directors have never been more essential,” said Lisa Trofe, executive director of JPMA and JPMA Cares. “The board’s leadership and unwavering commitment to the safety and well-being of babies and young children ensure that we continue advancing our mission to protect our most vulnerable citizens. With the board’s guidance, we are not only meeting this moment, but building the capacity to do even more for babies.” To learn more about JPMA Cares, visit jpmacares.org . About JPMA Cares JPMA Cares is the philanthropic arm of the Juvenile Products Manufacturers Association (JPMA) and the broader baby and children's products industry. As a 501(c)(3) charitable organization, JPMA Cares aims to create better outcomes for infants and toddlers by reducing preventable injuries and deaths and providing families in need with donations of time, talent, and product. Media Contact: Kali Peterson JPMA Cares kpeterson@jpma.org

Safety Advocates Join Together on National Heatstroke Prevention Day to Prevent Hot Car Tragedies

May 1, 2025
An average of 37 children die each year, and all hot car tragedies are preventable MOUNT LAUREL, N.J., May 1, 2025 – As part of a collaborative effort to raise awareness about preventing hot car tragedies, representatives from JPMA Cares, Safe Kids Worldwide (SKW), and Kids and Car Safety are joining local health professionals, first responders, and safety advocates at the Mitchell Learning Academy in Jacksonville, Florida to share proven strategies and tips for parents, caregivers, and bystanders. Since 1990, at least 1,125 children have died from heatstroke while unattended in vehicles, including one preventable tragedy so far this year. On average, 37 children die each year–that’s one child every nine days. “Our goal is to make sure that heatstroke doesn’t claim the life of another child,” said Torine Creppy, president of SKW. “As temperatures rise and schedules change, there’s a real danger that we may see more tragedies this year. Losing one child is one too many, so we’re working with partners to preventing children from dying in hot cars by using every tool necessary, including awareness, education, technology, and advocacy.” Technologies to prevent hot car deaths are already available, and more continue to develop. Many vehicles have systems that remind the driver to check the back seat under certain conditions. Others have more advanced systems that sense the presence of a child or other vulnerable occupants. Several car seat brands have sensor systems that are paired with the driver’s smartphone to provide warnings when a child is unintentionally left behind. “Because children are precious and behavior is difficult to change, car seat and vehicle makers are voluntarily adding sensing and reminder features,” said Director of Child Passenger Safety for the Juvenile Products Manufacturers Association Joe Colella. “These technologies help prevent hot car tragedies. However, even with advancing technology, I recommend that parents always practice ‘Stop, Look, Lock.’ At each destination, check your back seat and lock the doors before walking away.” Parents, caregivers, and bystanders are encouraged to help reduce the number of hot car deaths by taking the following steps: ● Look before you lock, and never leave a young child alone in a car, not even for a minute. ● Lock your doors, and keep your keys and key fobs out of the reach of children. Ask your neighbors to do the same. ● Create reminders by putting something in the back of your car that you’ll need at your final destination, such as a phone, briefcase, or purse. ● Arrange for your childcare provider to contact you right away if your child hasn’t arrived as scheduled. ● If you see a child alone in a car, take action. Call 911. Emergency personnel are trained to respond to these situations. One call could save a life. For more information, please visit jpmacares.org/car-seat-safety-tips , safekids.org/heatstroke , and kidsandcars.org . Contact: Kali Peterson JPMA Cares kpeterson@jpma.org
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